clox
27th
Aug

Google Ads and the Objectification of Filipinas

Category: identity | Leave a Comment

google ads reinforce filipina steretotypes

google ads reinforce filipina steretotypes

How do we change the Filipina cyber-image created by these types of ads?

FYI: the keyword of “filipina” for google ads results in the type of ads shown here. A couple of years ago, I started using google ads in the series of filipina sites I publish and I have to apply a filter to screen out the smuttier sites. Yes, really.

Unfortunately, i lost “www.bagongpinay.com” to cyberdomain pirates(around 2006 or so) and currently the new owner runs it as a site that commodifies the keyword of “pinay” and “filipina” and runs the site for porn interests and makes money from this somehow. That’s outrageous isn’t it. And it breaks my heart. This is something that has been happening with the filipina image online since its early days.

So the point here is to show you why and how this cybertyping of Filipinas can be changed.

If you are Filipina or Filipino and have an online presence YOU can help change how “Filipina” appears in search engine results by SEO & google bombing techniques.
Join the campaigns below.

Fabulous Filipinas Campaign 2004
Yan ang Filipina Campaign 2007

Proceed to blog>>

Leave a Reply